Customer Marketing Specialist

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Hi! And thanks for stopping by! Were MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place. Were always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB. About the Team Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. Theyre dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey. About the Role The Customer Marketing Specialist is accountable for planning and implementing customer marketing campaigns to drive engagement and improve retention across the entire customer lifecycle. You will also track and measure campaign performance, using data and insights to uplift your results.
  • Plan and Execute Campaigns: Design, implement and optimise multi-channel campaigns in collaboration with various teams across MYOB.
  • Craft Compelling Communications: Build engaging customer content, ensuring alignment with Product, Product Marketing, Branding, Legal and other team members.
  • Support the execution of customer retention programs: Collaborate across teams to implement targeted retention strategies, including tailored offers for high-risk customers.
  • Utilise Data-Driven Insights: Analyse data to advise campaign strategies, measure impact and continuously improve results.
  • Report and Optimise: Monitor and report on campaign performance, uncovering opportunities to enhance outcomes and refine strategies.
About You
  • Experience creating marketing campaigns that get results.
  • Organised, detail-focused, and great at managing projects.
  • Strong communicator with the ability to present ideas and influence others.
  • Excellent verbal and written communication skills, with copywriting experience highly regarded.
  • Proven experience in customer or lifecycle marketing, ideally within SaaS organisations.
  • Familiar with CRM tools like HubSpot, Salesforce and Google Platforms.
  • Analytical approach with a knack for using data to inform decisions.
Our Culture & Benefits Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. Do your best work in a flexible work environment, right down to financial assistance to set up your home office…its called Flexperience, and its designed by you and your team! Our partnership with Smiling Mind helps support the wellbeing of our team members and customers Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! Communities built around ‘Wellness, ‘Belonging and the ‘Planet where you can make a meaningful contribution Access to best-in-class discounts and vouchers from leading retailers, and a lot more. We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant. MYOB are an equal opportunity employer and we champion diversity. Dont meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘Culture Add means adding team members who not only value MYOBs standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB. So, if youre excited about this role, or about MYOB, wed still love to hear from you!

Information :

  • Company : Axsys
  • Position : Customer Marketing Specialist
  • Location : Melbourne VIC
  • Country : AU

How to Submit an Application:

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Post Date : 2025-01-30 | Expired Date : 2025-03-01