Sales & Marketing Executive

Who are we?

Experience Co. (ASX: EXP) is an adventure tourism company founded in 1998 with the vision to become the largest and most respected adventure tourism company in the world. With breathtaking locations across Australia and New Zealand, we deliver unforgettable experiences that truly let you escape the ordinary.

Our people are at the heart of what we do - empowered to share their passion, create memorable moments, and deliver extraordinary customer experiences.

From tropical reef tours to island escapes and adrenaline-filled adventures, our diverse portfolio of products is designed to inspire and excite travellers from all over the world. Here in Cairns, our team connects visitors and locals with these extraordinary experiences - and were looking for the right person to help us grow our local market.

About the Role

Reporting to the Business Development Manager - Eastern Markets, you will be responsible for promoting Experience Cos iconic skydiving experiences across Chinese-speaking digital platforms, including Little Red Book (Xiaohongshu), WeChat, and other relevant channels. You will also support sales trade activity with our partners. This role requires strong sales drive, digital marketing skills, and a positive, proactive attitude. Above all, youll bring a passion for adventure tourism and engaging Chinese-speaking audiences through targeted marketing strategies.

Key Responsibilities:

• Managing daily operations of Skydive Australias Chinese social media platforms, creating engaging and culturally relevant content.

• Partnering with influencers, digital platforms, and stakeholders to drive brand visibility and audience engagement.

• Driving online sales through Chinese OTAs and digital channels, using analytics to optimise conversions.

• Conducting China market analysis to identify trends, competitors, and opportunities.

• Supporting the Business Development Manager with trade partner communications, rates, campaigns, and enquiries.

• Assisting with local sales calls, agent famil requests, and training sessions to promote Skydive Australia products.

• Collaborating with internal teams to ensure consistent brand representation.

What Were Looking For

• Bilingual skills in Chinese and English - written and oral - are essential.

• Previous experience in Chinese digital marketing channels.

• Hands-on experience with platforms such as Little Red Book (Xiaohongshu) is highly desirable.

• Strong customer service and collaboration skills, with the ability to work independently.

• Sales-driven mindset with strong organisational and planning abilities.

• Current drivers licence and ability to travel as required.

• Open to location in our Cairns or Sydney offices, or Melbourne

Benefits and perks

• Employee Benefit Discount Program to experience our products

• Employee Assistance Program (EAP)

• Additional leave purchase plan

• Reward and Recognition Programs

• Training and study assistance

• Career pathways within a leading tourism company

If youre passionate about sales and marketing, thrive on building partnerships, and want to be part of an adventure tourism brand thats all about creating unforgettable moments - wed love to hear from you.

Dont meet every single requirement? At Experience Co. were dedicated to building a diverse, inclusive and authentic workplace. If youre excited about this role but your past experience doesnt align perfectly, we encourage you to apply anyway - you might be just the person were looking for.

Apply now and help us share extraordinary experiences with the world!

Information :

• Company : Experience Co
• Position : Sales & Marketing Executive
• Location : Sydney CBD NSW
• Country : AU